A micro influencer is an influencer that has a few thousand followers, as opposed to a few million. The result is that the absolutely massive brands won’t want to pay them hundreds of thousands of dollars to upload their posts.
But at the same time, they can still attract smaller brands and slightly smaller pay days. And they can still earn a living doing what they want.
What’s most key here, is that as a micro influencer, you have a small audience that nevertheless is still extremely engaged and loves the content that you put out.
Put it another way: it’s better to have 2,000 followers if 100% of them like every post and buy any product you create, than it is to have 1,000,000 followers if most of those disengaged from your brand years ago. The latter in fact can be extremely destructive!
Creating 2,000 loyal followers now is a very realistic goal.So how do you get there?
You will be your own brand. That means you’ll be create a“personal brand” which will use your name and image in the marketing. This is a great way to create more of an emotional connection with your audience and it will also be what makes you the influencer (rather than just a website owner).
You need to make sure that you are living the lifestyle that you are promoting and that you become a role model in that sense. People should see through you that your advice works, and that they should therefore be inspired to follow your advice to achieve what you have.This is why it’s so important to pick a niche that you really know well and have lots of experience in!
What’s also important is to make sure that you have a strong message and purpose, and that everything you do is“on brand” and “on message.”
If you are going to be a thought leader, then you need to lead. That means you need to know your values, your key lessons, and what you’re trying to say. By being consistent with this, you’ll develop long term loyal followers, and all the content you produce will be coherent.THIS is what makes those followers really rally behind you and get on your team.
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